“That’s a Wrap” for Tesco sponsored ‘London Pride Parade’ vehicle livery

Date: 7th July 2016

BP Rolls are delighted to be supporting the Tesco brand livery on the official sponsors vehicles for the 2016 London Pride Parade. BP Rolls first produced graphics for the 2014 Tesco.com van, which took part in the parade ‘OUT at Tesco’ supporting, Pride in our Community.

In 2015 Tesco increased its profile and support for London Pride by providing a 13.6m trailer and cab as a mobile disco stage. Highly visible graphics were applied to the sides, doors and roof to be noticeable from all viewing points as the parade travelled through the streets of London. Updates were also applied to the dot com support vans.

As the official sponsor for 2016, Tesco’s ‘Bursting With Pride’ campaign livery was fitted to the trailer roof and rear doors, with hanging banners along the sides.

This year BP Rolls worked closely with leading London agency, Bartle Bogle Hegarty and the cab received a comprehensive wrap.

As experienced livery applicators, BP Rolls were able to advise some minor adjustment to the initial artwork plan, as the wrap materials would not flow from the roof spoiler onto the cab doors without distorting the image.

Adjustments made and the results were once again stunning for all to see.

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