BP Rolls Signs & Graphics complete Percy Pig livery for Ocado M&S campaign

BP Rolls Signs & Graphics are proud to have been chosen by Ocado to produce and apply the full body vinyl wraps featuring the iconic Percy Pig sweets, synonymous with M&S.

The pink pig themed graphics were printed and finished by BP Rolls at their studio located within the BP Rolls Group headquarters in Andover, Hampshire, with the fitting taking place on-site at Paneltex.

Percy Pig home delivery vans celebrate Ocados new partnership with M&S

Ocado has added 10 Percy Pig-branded vans to its national fleet to celebrate the launch of their new partnership with M&S.

The collaboration marks the first time shoppers have been able to get their full grocery list online from M&S, and is in response to Marks & Spencer buying 50% of Ocado’s business. The retailer is belatedly entering the online food shopping sector, which has enjoyed explosive growth during the coronavirus pandemic, by making more than 6,800 products exclusively available through Ocado.

“Taking our full food range online for the first time is transformative,” said Stuart Machin, the managing director of M&S Food. “In preparation for go-live we have listened intently to customers to deliver an even bigger, better range.”

The first deliveries of Marks & Spencer’s groceries went out to customers via Ocado on Tuesday 1st September.

#PercyPic Competition

The Percy vans will be out on the road for the month-long campaign delivering M&S products via Ocado coinciding a new competition… If they see one of the bright pink vehicles, people can enter the #PercyPic competition by taking a photo and posting to their social media feeds, which will give them the chance of winning a £200 Ocado voucher and a hamper full of Percy Pig goodies.

To find out more about the Percy Pig competition, you can read the Ocado blog here: https://blog.ocado.com/community/take-a-percypic-of-our-new-vans-to-win/

“We have been working with Ocado for some time, producing livery graphics for their home delivery fleet, so we were thrilled when they gave us the opportunity to work with them again for the M&S lunch campaign. The Percy Pig imagery is very bold and it has been a fun project for our team to work on.

Over the past 6 months we have increased our capacity for printing and finishing here at our Andover studio, meaning our price point and ability to turnaround jobs quickly is very competitive. The added benefit of being able to fit on site at Paneltex - being able to apply graphics as soon as the vehicles come off the production line - also dramatically cuts down the lead time, which is ideal for short term campaigns like this.”

Gareth Price, Director, BP Rolls Signs & Graphics

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